The Most Expensive Keywords in Goog ...

This could help you understand how to get more money on Google Advertising. via CPC google AdWords. we all know that Google makes Money via Advertising in fact that 97 % of it revenue totaled $33.3 Billion in past 12 months. whoa that’s a lot of money huh!  ..

WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click (CPC) in Google’s AdWords solution.

WordStream compiled data from its own, vast keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period.

Subsequently, the list was organized into categories by theme. The largest keyword categories were then determined by weighting the number of keywords within each category, as well as the estimated monthly search volume and average cost per click for each keyword.

The 20 most expensive keywords categories with the highest search volume (i.e. the most used keywords) and highest costs per click, thereby netting Google the most money, are:

1. Insurance (example keywords in this category include “buy car insurance online” and “auto insurance price quotes”)
2. Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”)
3. Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)
4. Attorney (example keywords include “personal injury attorney” and “dui defense attorney”)
5. Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)
6. Lawyer (“personal  injury lawyer,” “criminal defense lawyer)
7. Donate (“car donation centers,” “donating a used car”)
8. Degree (“criminal justice degrees online,” “psychology bachelors degree online”)
9. Hosting (“hosting ms exchange,” “managed web hosting solution”)
10. Claim (“personal injury claim,” “accident claims no win no fee”)
11. Conference Call (“best conference call service,” “conference calls toll free”)
12. Trading (“cheap online trading,” “stock trades online”)
13. Software (“crm software programs,” “help desk software cheap”)
14. Recovery (“raid server data recovery,” “hard drive recovery laptop”)
15. Transfer (“zero apr balance transfer,” “credit card balance transfer zero interest”)
16. Gas/Electricity (“business electricity price comparison,” “switch gas and electricity suppliers”)
17. Classes (“criminal justice online classes,” “online classes business administration”)
18. Rehab (“alcohol rehab centers,” “crack rehab centers”)
19. Treatment (“mesothelioma treatment options,” “drug treatment centers”)
20. Cord Blood (“cordblood bank,” “store umbilical cord blood”)

where-does-google-make-its-money

Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement. The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click. Despite a diversified product portfolio, advertising on Google sites accounts for the vast majority of its billions in annual revenue.

The google adword keyword categories with the highest volumes and costs represent businesses with very high lifetime customer value – in other words, these industries can afford to pay a lot to acquire a new customer. These most expensive keywords comprise businesses such as lawsuits, mortgage applications, and server hosting. Some high-volume keyword categories have lower CPCs because advertisers have slimmer margins to expend on PPC advertising.

Leave a Reply